I am developing a rollable deodorant that reveals the name and logo of the manufacturer - "Sirocco by Maurice," for example - when applied to a person's armpits. A sort of billboard under the arms, if you will.
What is the point of such a marketing ploy? Surely the name and logo will be concealed by clothing and the natural position of the deodorant wearer's arms?
Well, I imagine the sort of person who would roll branded deodorant on their underarms is the same sort of person who always wears sleeveless t-shirts and stretches their arms a lot when yawning, which they also do a lot. And there are, I hasten to add, a lot of those sorts of people in the world today. Just look around you. Clearly, the "Sirocco by Maurice" underarm billboard would be seen by millions on a daily basis.
My other idea is a speaking deodorant that announces the name of the brand name of deodorant whenever the wearer begins to perspire. This would be an ersatz sexy voice for women's deodorant: "This lady is wearing Fresh As A Daisy deodorant by Samantha of Bond Street." And a deep, husky voice for men: "This gentleman is wearing Woodsman's Fable deodorant by Hank of Fifth Avenue."
You can roll your eyes now but, trust me, you'll be rolling my speaking deodorant in the very near future. After all, you won't want friends and colleagues to think the deathly silence emanating from your armpits means you aren't wearing any ...
